The “Pollice Verde” visual identity is built on the dual pillars of organic growth and artisan craftsmanship. Designed for a business deeply rooted in the botanical world, the concept translates the essence of plant care into a visual language of trust and contemporary professionalism. The project avoids traditional clichés, opting instead for a refined, natural color palette and a clean aesthetic that evokes freshness. The overarching goal was to create a brand that feels both grounded in nature and sophisticated in its execution, speaking to an audience that values quality, sustainability, and expert knowledge.
