BUILD

VISUAL

IDENTITIES

01

Lost Anima is a creative sanctuary designed for anyone who feels inadequate or out of place, transforming personal vulnerability into a statement of collective strength. The brand concept focuses on normalizing complex emotions such as inferiority, loneliness, and shame, inviting wearers to physically embody their state of mind. This vision comes to life through a collection of unisex and unisize garments, where bespoke Made in Italy tailoring meets a deep commitment to sustainability and high-quality materials.

In managing this project, I developed a comprehensive communication ecosystem, beginning with a solid visual identity and a detailed brand manual to ensure consistency across all platforms. The graphic storytelling extends beyond the apparel into a sustainable packaging system and coordinated brand assets that enrich the customer experience. Finally, I defined the digital marketing strategy, designing banners and social media content aimed at establishing a “safe space” where the misunderstood can finally find representation and a sense of belonging.