BUILD

VISUAL

IDENTITIES

01

The Silapizza project combines two distant but complementary worlds: Calabrian flour tradition and Milanese pan pizza innovation. The concept highlights the origin of the ingredients, referencing the Sila plateau as a symbol of nature and authenticity, and transforms a traditional product into a modern urban experience. The brand aims to convey craftsmanship and genuineness through the tagline “istanti da mordere,” inviting customers to enjoy quick yet quality moments.

From a graphic perspective, the visual identity is built on strong contrasts and natural tones like forest green, cream, and warm orange. The logo was designed to be impactful and adaptable across different formats, while the typography and coordinated identity ensure consistency on packaging, uniforms, and promotional materials, visually telling the journey from Calabria to Milan.