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The “Motorcycle Helmet” project aims to transform a functional everyday object into a bold and expressive visual element. The concept is built around a strong, dynamic aesthetic that conveys energy and intensity, reflected in the name “furia buia,” with the goal of turning the helmet into a recognizable and communicative object beyond its protective role.

From a design perspective, I developed the entire visual identity, focusing on shapes, proportions, and composition to balance aesthetics and clarity. I applied the concept directly to the product, considering surface interaction and perception in motion, and integrated typographic elements to reinforce the overall identity. The result is a contemporary and impactful design that merges functionality with visual communication.