SHAPE

YOUR

VISION

03

The “EcoForm” project was created to communicate the identity of a high-end furniture brand based on sustainability and the circular economy. The concept revolves around the theme of “Cyclicity,” transforming reclaimed materials into sculptural and exclusive pieces, such as the “Flow” table set. The goal was to convey a perfect balance between ecological ethics and a luxurious, refined aesthetic, positioning the brand within a conscious and cutting-edge market niche.

From a graphic design perspective, I managed the entire visual presentation, adopting a minimal editorial layout with ample white space to emphasize the fluidity of the shapes and the texture of the products. The visual hierarchy was designed to harmoniously integrate descriptive texts, technical diagrams, and photographic renders, highlighting the modularity and organic design of the collection.