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The visual identity for the “Clarion” wine and gin labels was developed for Caso Bistrot Sociale in Turin, with the ambition of transforming traditional packaging into a powerful medium for ethical and social advocacy. The core idea was to reflect the bistro’s mission—social inclusion and community values—through a sophisticated design language. By treating the label as a storytelling canvas, the project elevates the product from a simple beverage to a tangible symbol of human and territorial connection, bridging the gap between fine drinking and social responsibility.

From a technical perspective, I managed the entire visual roll-out, prioritizing a clean, contemporary aesthetic rooted in a rigorous typographic hierarchy. The layout was meticulously engineered to balance essential regulatory information with the brand’s core message, ensuring that neither sacrificed the other. Every element—from the selection of a refined color palette to the precision of the grid system—was chosen to guarantee maximum readability and elegance. The result is a premium design piece that stands out on the shelf while maintaining a strong, minimalist identity that resonates with the values of Caso Bistrot.