VISUAL

THAT

CONNECT

04

The graphic project for Parklife 2026 celebrates the tenth anniversary of the iconic music festival in Calabria, held in the Parco Fluviale of Rende. The concept blends the energy of live music with nature, translating the May Day atmosphere into a dynamic and inclusive visual language. The goal was to create a celebratory and modern identity, capable of connecting a broad audience through a mix of urban and organic suggestions.

From a graphic standpoint, I developed a visual system based on a vibrant pop color palette, designed to maximize impact on both social media and physical event branding. I managed the logo restyling for the 10th anniversary and created geometric patterns that serve as a common thread across all materials. For digital communication, I designed a modular layout and a clear hierarchy for logistical information and artist visuals, ensuring a solid coordinated image that reflects the creative soul of the festival.